More JSDF recruitment posters get a moe makeover in Ibaraki

yes I want to join when does it open to signup to become a member.?/

SoraNews24

moe1

It would seem that marketing in Japan is a far cry from the complicated psychological manipulation employed by the ad geniuses of Mad Men. Things, it would seem, are a lot simpler than that for advertising and promotions executives at Japanese firms, ever since someone came upon the brilliant idea of using cutesy anime girls to promote damn near everything.

The huge, innocent eyes and adolescent proportions of the common anime girl apparently trigger something deep in the dark recesses of the brain that makes people lose all rational control, buying up “moe”-promoted goods by the truckload and even making potentially life-endangering decisions like joining the Japan Self Defense Forces.

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